In the early fifties a Swiss invented the first wand mixer and called it bamix®, the magic wand (in Germany called "der ZAUBERSTAB®, der Hausfrau"). With more than 7 million units sold in all 5 continents, bamix® is certainly the most successful kitchen machine of its kind. ESGE AG (Ltd.), bamix® of Switzerland is a small but very dynamic company specialized in the production of electrical wand mixers. The company philosophy has always been to produce versatility, simplicity and quality. The heart of bamix® is the motor which is specifically designed for this type of appliance and is produced entirely in our own factory